Landamores: The Elanco Story

a history of building on the Broads

Landamores have been building boats in Wroxham and Hoveton since 1923. The company has grown and evolved considerably since then, initially leading the way in Broads hire cruisers before changing focus to build and develop offshore racing yachts in the 60s and 70s. This led to a long association with Oyster, with Landamores building Oyster’s iconic ocean-going cruising yachts from the late 70s to 2012, when Oyster took the building of their yachts in-house. Along the way Landamores have always built a variety of craft, from the popular lapstrake dinghies to the Elanco 30 river cruisers that can regularly be seen racing on the Broads. A new era sees Landamores building classic launches and stylish motor yachts; new boats but still the quality craftsmanship, design and high-spec finish that has become synonymous with Landamores. 




Small Beginnings

E. C. Landamore and Co. was born when Ted (Edward) Landamore started letting rowing skiffs, half-deckers and Amy, a small motor launch, from rented premises on the River Bure in Wroxham.


Wartime Help

The onset of war saw Landamores, like most other boat builders, shut-up shop. The company soon re-opened and focused on the war effort, initially making household goods (clothes horses, stepladders and ironing boards) and Nissen hut ends before being commissioned to build boats.





Peacetime Holidays

The end of the war saw the return of boating on the Norfolk Broads and Landamores were able to start operating their hire fleet once again. The pre-war fleet was soon supplemented with new craft, designed and built by Ted.


Building for Pleasure

Whilst the summer months were filled with the operation and maintenance of the hire fleet, the winter allowed time for Landamores to build boats for private ownership. This work became more and more important to the company before eventually taking over as the mainstay of the business under Ted’s son Leslie’s leadership.

The list below is not exhaustive but details a large number of the boats that were built by Landamores during this period. The vast majority of them were design by Leslie Landamore, who was a skilled naval architect.


Out to Sea

By the Late 60s, the focus of the work at Landamores was shifting again and a number of estuary and sea-going boats were appearing amongst the Broads cruisers, launches and dinghies. The emergence of GRP was also having an effect, with Landamores making plugs for mould tools and gradually fitting out more GRP hulls and building less wooden ones.


The World is our Oyster

The success of the Hustler and UFO range led Richard Matthews to found Oyster Marine in 1973, with Landamores as their builder. The relationship was hugely successful and both Landamores and Oyster Marine flourished, turning out high quality, hand built cruising yachts that have become world renowned. By the late 70s Leslie’s son Anthony was on board and he took over the running of the company in the 80s. Anthony was instrumental in Landamores growth and development to keep pace with the demand for bigger and better Oyster Yachts.

Landamores always kept close to their roots though, producing several Broads boats alongside the luxury Oysters. Landamores have built far too many Oysters to list here but some of the key models are shown below.

2012 - Present Day

Continuing the Story

In 2012 Oyster, who were by then known as Oyster Yachts and no-longer owned by Richard Matthews, decided to take all their building in-house and our long association with them ended. Landamores, still under the leadership of Anthony but now with three members of the next generation on board, have been busy working on exciting new products and are continuing to build beautifully crafted, quality boats in our Norfolk boatyard.

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