Landamores: The Elanco Story

a history of building on the Broads
Landamores have been building boats in Wroxham and Hoveton since 1923. The company has grown and evolved considerably since then, initially leading the way in Broads hire cruisers before changing focus to build and develop offshore racing yachts in the 60s and 70s. This led to a long association with Oyster, with Landamores building Oyster’s iconic ocean-going cruising yachts from the late 70s to 2012, when Oyster took the building of their yachts in-house. Along the way Landamores have always built a variety of craft, from the popular lapstrake dinghies to the Elanco 30 river cruisers that can regularly be seen racing on the Broads. A new era sees Landamores building classic launches and stylish motor yachts; new boats but still the quality craftsmanship, design and high-spec finish that has become synonymous with Landamores. 
from 1923 onwards

Small Beginnings

E. C. Landamore and Co. was born when Ted (Edward) Landamore started letting rowing skiffs, half-deckers and Amy, a small motor launch, from rented premises on the River Bure in Wroxham.


E. C. Landamore and Co. was born when Ted (Edward) Landamore started letting rowing skiffs, half deckers and Amy, a small motor launch, from rented premises on the River Bure in Wroxham

Amy - the small motor launch.

Historical Wroxham

Nikko, Landamores first motor cruiser was built and the hire fleet began


Further motor cruisers, Myori, Kaori, Ikari, Omori, Tama, Delta, Melba and Wanda were built in the late 20s and 30s to expand the hire fleet, which had become known as ‘Elanco Craft’. The fleet moved in the early 30s to its new home, and our current boatyard, in Hoveton.

Elanco Craft

Vesta 1 and 2 were built to join the Elanco fleet. The Vesta was a 32’, 4 berth motor cruiser and it went on to form the core of our hire fleet.

Our pre-War Vesta


Wartime Help

The onset of war saw Landamores, like most other boat builders, shut-up shop. The company soon re-opened and focused on the war effort, initially making household goods (clothes horses, stepladders and ironing boards) and Nissen hut ends before being commissioned to build boats.


The onset of war saw Landamores, like most other boat builders, shut up shop. The company soon re-opened and focused on the war effort, making household goods (clothes horses, stepladders and ironing boards) and Nissen hut ends.

Landamores Ironing Board


Clinker built life boats.



65’ RAF Air-sea rescue launches


45’ harbour launches

harbour launch



from 1946 onwards

Peacetime Holidays

The end of the war saw the return of boating on the Norfolk Broads and Landamores were able to start operating their hire fleet once again. The pre-war fleet was soon supplemented with new craft, designed and built by Ted.


12 further Vestas were built between 1946 and 1949 to join the fleet and to replace some of the earlier boats that were sold off.

Vesta Construction


In 1949 Ted designed and built a new model for the hire fleet, the Vestella, bigger than the Vesta at 35’ it could accommodate 5 people. 7 were built between 1949 and 1955



Ted also designed and built a smaller model, the Vestina. She was a 2-3 berth aft cockpit cruiser, 6 Vestinas were built between 1953 and 1958.




Velanda, a 30’ 4 berth motor cruiser with a more modern styling, was designed and built in 1963 to be added to the hire fleet.  4 were built from 1963 to 1965



The hire fleet, at this point numbering 23 in total, were sold to Jenners of Thorpe so that Landamores, now under the helm of Ted’s son Leslie, could focus on building private craft.

from the mid-1950s onwards

Building for Pleasure

Whilst the summer months were filled with the operation and maintenance of the hire fleet, the winter allowed time for Landamores to build boats for private ownership. This work became more and more important to the company before eventually taking over as the mainstay of the business under Ted’s son Leslie’s leadership.

The list below is not exhaustive but details a large number of the boats that were built by Landamores during this period. The vast majority of them were design by Leslie Landamore, who was a skilled naval architect.

In the fifties

3 slipper stern launches were built in the 50s

A Landamores Launch

1956 i.

A Norfolk Punt, Snark (number 49) was built by Landamores and is still raced today at the Norfolk Punt Club. She was one of the first to be built from plywood.


1956 ii.

9’6 and 11’6 lugsail dinghies, the ‘Landamores Lapstrake’ design were built between 1956 and 1966 and around 60 were made. Later, moulds were taken off of both dinghies and GRP versions were made.


Lugsail sailing

1956 iii.

Mischievous Miss (11’6), closely followed by the Miss Mischief (12’9), were small speedboats that were capable of 35mph!

Miss Mischief


The popular Bittern Dinghy was designed by Leslie and around 60 were built by Landamores

Bittern Dinghy


Eclan, an elegant motor cruiser based on the Vestella, but bigger at 37’, is now known as Snowgoose and can still be seen on the Broads.


Landamores designed and built 11 19’ day launches form 1965

19' Launch


The Yeoman was originally designed, by Leslie, for Eric Yeoman who wanted a boat of similar performance to a White Boat (Y&BOD) but with simpler rigging. The first was launched in 1969 and was stripped planked, it is now on display in the Museum of the Broads*. The design proved popular, so a mould was made, and a fibreglass version built. The Yeoman has been popular ever since and is raced on the Norfolk Broads and further afield. See more here.


The Yeoman Brochure

from 1967 onwards

Out to Sea

By the Late 60s, the focus of the work at Landamores was shifting again and a number of estuary and sea-going boats were appearing amongst the Broads cruisers, launches and dinghies. The emergence of GRP was also having an effect, with Landamores making plugs for mould tools and gradually fitting out more GRP hulls and building less wooden ones.


The Otter class (36’ and 40’) were sea-going twin engine motor yachts. Designed by J Francis Jones, Julia Gee was followed by Son of Zeus and then Kailmora.



4 Hustler 30s, designed by Holman and Pye, were fitted out during 1969. The Hustler range were marketed by Island Boat Sales (John and Barbara Harrison)

Hustler 30


Hustler 35 was the next in the Hustler range. In total, around 130 Hustlers (of various models) were built by Landamores.


A Hustler 25.5 named UFO was built for Richard Matthews, who would go on to found Oyster Marine and work in partnership with Landamores for many years.



UFO class (27’, 31’ and 34’). Following the success of Richard Matthew’s first UFO, others were developed. Richard’s UFO 34 was so successful that all his friends wanted one too and Oyster Marine was founded!


from 1977 onwards

The World is our Oyster

The success of the Hustler and UFO range led Richard Matthews to found Oyster Marine in 1973, with Landamores as their builder. The relationship was hugely successful and both Landamores and Oyster Marine flourished, turning out high quality, hand built cruising yachts that have become world renowned. By the late 70s Leslie’s son Anthony was on board and he took over the running of the company in the 80s. Anthony was instrumental in Landamores growth and development to keep pace with the demand for bigger and better Oyster Yachts.

Landamores always kept close to their roots though, producing several Broads boats alongside the luxury Oysters. Landamores have built far too many Oysters to list here but some of the key models are shown below.


Oyster 37 Botkil was the first Osyter to be built and she was shown at the 1978 London Boatshow.

Oyster 37


Ostrea, Richard Matthew’s Oyster 39 was the first of the ‘cruising’ Oysters to be designed and built, the cruising yacht found the niche for a combination of luxury and performance that Oyster have made their own ever since.



Oyster 46 – Cruising Oyster with a centre cockpit, the HP46 (designed by Holman and Pye) was the first deck saloon yacht, a concept that revolutionised cruising yacht design.



Melinda was the first Elanco 28 to be built. Designed for racing in the River Cruiser Class* and cruising on the Broads she was originally owned by Anthony Landamore and still races very successfully. A number of other Elanco 28 hulls were supplied to be fitted out by other builders and they can be seen regularly on the Broads.


Oyster 53 and 55 – these proved to be very popular models as they were large yachts designed to be sailed by 2 people. Anything larger is likely to need a professional crew on board!


Elanco 30 Matilda was built for Anthony, whose family had outgrown Melinda. Matilda is a 5 berth river cruiser that races well and is comfortable for cruising the Broads. Matilda was the first of the River Cruiser Class to be rigged with a fixed topsail, an innovation of Anthony’s that has now become standard on most gaff rigged Broads cruisers.  Anthony is still regularly racing Matilda on the Broads.



The first Oyster 80, Free Spirit, was built. Configured with a deck saloon, the 80 was the pinnacle of luxury cruising; an ocean-going yacht with world wide capability she (like all of her smaller sisters) had all the facilities and mod-cons of a home on-board.

Oyster hull arriving


Oyster 72 – a sleek design and a higher performance yacht that the typical cruising Oysters had been.

Oyster 72


Alto Volante came to the yard in 2009 for a full refurbishment. She was the first steel hulled boat fitted out by Landamores and had her interior upgraded to a hand-built Oyster-style fit-out. 

Alto Volante

2012 - Present Day

Continuing the Story

In 2012 Oyster, who were by then known as Oyster Yachts and no-longer owned by Richard Matthews, decided to take all their building in-house and our long association with them ended. Landamores, still under the leadership of Anthony but now with three members of the next generation on board, have been busy working on exciting new products and are continuing to build beautifully crafted, quality boats in our Norfolk boatyard.

2017 i.

We have a Jersey 36 in build – this model is a luxury version of the original Jersey 36; it will be a Jersey with an Oyster-style, hand-built interior.

Jersey 36

2017 ii.

Landamores have taken on Bridge Broad Marina in Wroxham. This beautiful spot was better known as the boatyard of Porter and Haylett and is just upstream of Wroxham Bridge. We have year-round moorings available and have already begun a programme of improvements to a marina that had previously been rather neglected.

2017 iii.

We have a Mayfly 16 launch due for completion in May 2018

Mayfly 16

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